Some new features coming with 3.0.8:
Patch 3.0.8 to introduce new features against scamming
World of Warcraft is a haven for scammers. People are getting robbed from their items / gold / accounts all the time, sometimes with almost no way to prove it to Blizzard to get it back. The first update to help against GM impersonations was the addition of a small icon next to the name of the Gamemaster, it seems that Patch 3.0.8 will improve the security by introducing a new interface to let players communicate with Gamemasters.
When a player is being contacted by a Gamemaster, a new icon will blink at the top right of his screen:

Clicking it will open a new frame where the Gamemaster will be able to message you (the slightly bugged text is a result of a bug on my side):

With the recent rise in the number of compromised WoW accounts, it's always nice to see Blizzard trying to introduce new features to fight this. While we're waiting for this patch to be deployed on live servers, you can always use the following picture if you're not really sure about who you're talking to.

Source: MMO-Champion.com